American pop music superstar Taylor Swift's world tour in Singapore kicked off on the 2nd. The six consecutive concerts are expected to attract more than 300,000 fans from Singapore and overseas. Data from travel websites show that before and after Taylor Swift's concert (March 1-9), Singapore's inbound flight ticket purchases increased by 186%, accommodation bookings increased by 460%, and tourist attraction bookings surged by 2,373%. Economic research experts estimate that Taylor Swift's singing is expected to create economic benefits of 350 million to 500 million Singapore dollars (approximately HK$2 billion to HK$2.9 billion) for Singapore. Some commentators believe that in addition to boosting consumption, this event can also help Singapore establish its status as Asia's most advanced world-class event venue cotton candy vending machine business .
[Ta Kung Pao News] Taylor Swift's global concert tour The Eras Tour has greatly promoted local economic activities such as hotels, tourism and consumption. Thai Prime Minister Sai Tha Thakta revealed in the middle of last month that Thailand originally competed with Singapore for the exclusive right to host Swift's concerts in Southeast Asia, but he learned from the organizer that the Singaporean government subsidized Taylor Swift's concerts by US$2 million to US$3 million per concert, and ultimately succeeded cotton candy vending machine business. Get the right to host.
If Taylor Swift were an economy, her economy would be larger than 50 countries," said Dan Fleetwood, president of Question Pro, a data analysis agency.
A report by the agency in June this year was widely cited as evidence that "Typeromics" successfully stimulated the U.S. economy. The report estimates that the economic impact of the Taylor-era tour on the U.S. economy could be as high as $5 billion (approximately RMB 35.9 billion).
In October, the U.S. Travel Association pointed out in a report that the $5 billion figure was conservative. The agency estimates that if the upstream and downstream industries of the tour and fans' online consumption are included, the total economic impact of Taylor's concert may exceed 10 billion US dollars (approximately RMB 71.8 billion).
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